Most of us take stock of our accomplishments and resolutions as the year winds down. Those establishing their names and enterprises online will find this to be especially true. You want to see results for your efforts, after all. And you need to plot out your next 12 months strategically if you want to achieve the expansion you hope for.
This post will teach you how to do a year-end social media review to assess your progress and prepare for the coming year. Don’t skip this crucial stage in ensuring your future success!
Taking Stock of Your Social Media Activity This Year: 5 Easy Steps
Consider the following as you reflect on 2018 and set goals for 2019 in terms of your social media presence:
The First Step Is To Evaluate KPIs
Assessing how well you did last year on social media should be a fundamental element of your annual evaluation. Understanding your strengths and areas for growth will be made clear. The standard KPIs should be monitored as part of this process. Increased popularity, increased engagement, increased conversions, etc. But, depending on the specifics of your own objectives, there may be a few other indicators to monitor.
You’ll know you’re on the correct track if you’ve witnessed outstanding results in the aforementioned categories this year. If not, perhaps you need to rethink your approach to social networking. Is there a way to get more people involved and make more sales? You must find solutions to these pressing issues.
You should keep track of the most popular content you’ve shared.
It’s also a good idea to review your best-performing content and campaigns from the last year. Why? At least it gives you some idea of what your target demographic likes! If you can figure out what makes your intended audience tick, you can consistently achieve the same level of success. For this reason, it’s essential to include an evaluation of your prior social media posts in your strategy. Just one easy job may teach you a lot.
Find out what others are talking about the most. Investigate whether or whether your viewers respond better to videos or textual pieces accompanied by a picture. Your future content strategy will benefit from this insight. That will also come in handy when you’re at a loss for words.
Learn Who You’re Talking to by Their Characteristics
The basic demographic information about your social media followers may be found in many of the built-in analytics tools. Their age, orientation, and gender all factor in. You probably won’t remember to check this data very often, but it’s in your best interest to do so now. Every opportunities to get data about your audience should be taken.
It’s a fantastic chance to verify if the people following you indeed fall within your ideal demographic. Certainly hope so, since that would be awesome. If they aren’t, you might want to consider making some changes to your content to better target your audience. It’s possible you’ll pick up some intriguing details about your pursuers along the way, too.
Choose which channels you’ll focus on in the coming year.
What’s interesting about social media is how rapidly it evolves. In the coming year, perhaps the most popular platform will give way to something brand new. This is why your social media plan needs to be flexible and open to modification at a moment’s notice. You should evaluate the channels you’ve been focusing on and make adjustments as necessary at the close of each year.
Which mediums did the best for you over last 12 months? Always remember to incorporate them into your overall plan. To what extent did various platforms fail to meet expectations? Either abandon them or rethink your approach to see if you can find ways to improve results. How about the future? What services do you want to begin utilising in the coming year?
Don’t put in too much effort for the incorrect platforms. Because of this, you should pay attention to what’s already working and be open to trying new things if your target audience is already engaging with them. Make this part of your year-end social media assessment for maximum online success.
Choose Your New Year’s Resolutions
The last part of your social media assessment is to establish objectives, which should be done once you’ve finished the preceding processes. You shouldn’t just share random things on social media without thinking them through beforehand. Without a goal in sight, it’s impossible to make progress. Or if the results of your efforts are satisfying?
Plan out your goals for the following 12 months in social media. What do you want more of—followers or interaction? Have you been meaning to publish more regularly but haven’t gotten around to it? Is one of your goals using social media to increase revenue Here, you may let your imagination go wild. After you’ve settled on some objectives for the coming year, you can begin plotting out a strategy to achieve them.