This post will teach you five methods to maintain your Instagram following. Keeping your followers interested and active may be a challenge, especially if you’re using social media to promote your business. When it comes to social media marketing, Instagram is one of the most effective platforms for increasing sales.
Instagram is a fantastic medium for maintaining relationships with those far away. While Facebook and Twitter might be helpful, digital marketers that want to build their companies should focus on Instagram.
Engaging your Instagram followers is the key to keeping them as a part of your audience. Yes, we’re using the dreaded “e” word once more: “engagement.” Whether you’re just getting started with Instagram marketing or you jumped on the image-driven bandwagon back in 2010, you’ll soon realise how crucial it is to retain your Instagram followers from defecting to a competitor.
Ensure Calls to Action are Explicit and Direct
Stop playing games with people’s heads and just tell them what you want them to do if you want their undivided attention. You may write this as a caption for a post, or better yet, include it into a picture itself.
Whether you’re doing a “Double Tap” or “Tag a Friend” post, investing time and effort into selecting one of those “high-quality” photographs Instagram marketers are always raving about is a no-brainer. Don’t constantly spam your feed with these, but do schedule one in every so often.
It has been said before: #hashtags aren’t everything.
Yes, this is one of those typical, everyday approaches we were hoping to avoid with this piece, but the use of hashtags is simply too vital to ignore. The more hashtags you use in your published content, the better.
According to a recent survey by Buffer Social, the most popular posts are those that have at least 11 hashtags. Use hashtags that are appropriate for your sector, but don’t be afraid to stretch out; hashtags that are pertinent to your location, the season, holidays, or events also tend to do well.
Promote One Brand by Promoting Another
Surely you are familiar with this proverb. It’s like the old saying goes: “You scratch my back, and I’ll scratch yours.” The Law of Reciprocity is a valid concept in psychology. It’s in our nature to repay acts of kindness, so if you go out of your way to help a stranger, that stranger will feel compelled to do the same for you.
Take use of this information on Instagram. Have you ever heard of the term “S4S”? The acronym means “shout-out for shout-out.” To put it simply, accounts that target the same demographic will share and promote content to grow their collective social followings.
Using Varying Instagram Caption Lengths to Maintain Interest
Isn’t this one strange? After all, isn’t the maxim that less is more often the case when it comes to copywriting? Well, almost; the operative word being “almost.” Listen, Instagram is a visual platform, where pictures and short videos reign supreme.
However, it would be unwise to discount the significance of words. Use Instagram’s 2,000-character caption restriction to craft a compelling tale. People are more likely to take notice of your long-form material when you promote it because most of your post descriptions will be short and simple.
Promote your content in places besides Instagram
Pick up your jaw from the floor and hear us out on this one: once you’ve loaded your Instagram account with some top-notch material, take to other social networks like Facebook, Twitter, Pinterest, or even Snapchat to further consolidate your Instagram audience.
Sharing your Instagram username or account URL on all of the aforementioned platforms is a great idea; if you aren’t already doing so, you should start immediately. Then, you should take things a step further and promote content in other channels by sharing screenshots of your Instagram posts.
Conclusion
Competition for customers is higher than ever in the modern, digital era. You’ll need more than the fundamentals of interaction to retain your Instagram following; you’ll need the tried-and-true strategies we employ at Kicksta to assist our clients.
Luckily, the options presented above are some of our favourites. But enough about us; at what mental place do you find yourself in this? Send us a message on Instagram, Facebook, or Twitter and tell us what you think. Put simply, we’re eager to lend a hand in any manner we can. See you soon!
