Examining relevant information and basing business and marketing decisions on those findings is a sound practise that should never be neglected. The same principles apply when publishing content on Instagram as well. The engagement rates provide insight into the kind of material that are successful for both you and your audience. This is something that can be determined by looking at the engagement rate on your company’s Instagram account.

We are going to talk about the engagement rate on Instagram, how you can increase it, and other essential metrics surrounding it in this blog post.

Having stated that, let’s have a look at what the engagement rate on Instagram entails.

What Exactly Is the Engagement Rate on Instagram?

It takes into account the number of people that follow you, enjoy your posts, comment on them, and share your content. To put it more simply, it informs you how many people in your audience engaged with your article in some manner, whether it was liking it, commenting on it, or sharing it.

The most recent statistics available about Instagram engagement indicate that the average engagement rate for all sorts of posts made by business accounts is 0.68%.

Why is it so vital to have?

It is essential to measure your engagement rates on Instagram since doing so enables you to ascertain the level of interest your audience has in your business, as well as your social authority and relevancy. It also provides information regarding the amount of interaction your material is getting.

In addition to this, having quantitative data that you can look back on will assist you in developing an Instagram marketing approach that is more effective. Therefore, engagement rates are a source of information that will assist you in the long run in improving the quality of the material you provide.

How to Raise the Percentage of People Engaging with Your Instagram Posts?

The following is a list of some methods in which you can improve your Instagram game and increase the likelihood that your followers will interact with the information you post.

1. Get to Know Your Audience

The information you present has no value if the people who are reading it are unable to comprehend it. To avoid this problem, you must first determine who your target audience is and why they should care about what you have to say. Before publishing any information, you should consider how those who make up your target audience would react to it. Gain an understanding of their requirements and preferences, then compile a list of the stuff that they will find helpful.

2. Posting Regularly and Consistently

Your Instagram engagement rate will grow dramatically if you publish regularly and consistently on the platform. Create and stick to a schedule outlining the manner in which, when, and at what time you will post. For instance, publish a new tale on the fourth Thursday of every month at four o’clock.

Your audience will be better able to understand your pattern of publishing if you post consistently. They will be aware of what they have to look forward to and what kinds of contents are on the way to them.

3. Interact With Your Followers

Interacting with your followers should always be a two-way street when it comes to posting material. You need to establish a relationship with them in order to interact with them so that they will engage with and respond to the content you share. You can accomplish this by organising live sessions in which you speak with your audience, responding to the comments they leave on your posts, and so on. You need to find out what kind of content people are interested in seeing and then produce content based on it. This type of content will serve to entertain them while also increasing the overall interaction rate on your Instagram account.

4. Make Your material engaging

The more engaging your material is, the higher the level of engagement your audience will have with it. Audiences are drawn to and intrigued by content that is interactive. You may get your fans more involved with your content by utilising interactive features like quizzes, polls, giveaways, and forms. You may increase the number of people who follow you on Instagram by holding freebies and hosting polls and quizzes on your stories. Using feedback forms to get a sense of what your audience wants is an excellent idea. And when you provide them what they are looking for, instantly your engagement rate will increase.

5. Include calls to action (CTAs) in your writing

Because they encourage users to take some kind of action, CTAs are an excellent tool for increasing user engagement\. It is important to consider the nature of the product or service you offer when choosing the exact action to request of your customers. The use of calls to action (CTAs) is an effective strategy for transforming leads into paying clients.


You will be able to conduct a quantitative analysis of your material if you calculate your Instagram engagement rate. It is an important measurement of the interest that your audience has in your content and it will assist you in understanding the areas in which you can make improvements.

Sign up for Outgrow’s 7-day free trial and get started generating great interactive experiences in order to produce more engaging and interactive content for your Instagram marketing. This will allow you to increase the effectiveness of your marketing efforts on Instagram.