5 Best TikTok Metrics You Should Analyze to Measure Performance

Analyzing TikTok metrics is an important method to analyze your followers, increase brand awareness, and enhance your marketing goals.

According to the stats, TikTok has 800 million active users per month. TikTok is one of the fastest social platforms and a perfect platform to reach a massive audience. If you want to build your brand, you can use TikTok services. 

Like other social media networks, you want to measure the performance of your marketing strategy on TikTok. Analyzing your TikTok performance will help you to identify what’s going on and how to improve on.

In this guide, we will see the 7 metrics to analyze your video performance on TikTok. 

1. Check Your Post Reach

Post reach is one of the essential metrics to analyze your TikTok account when calculating your brand performance.

TikTok reach is the total number of unique content creators that have watched your post once in a given period. This measurement allows you an overview of how much brand awareness you see on this platform. Hence, if you want to increase your brand awareness, you should focus on your TikTok reach. After improving your reach, the TikTok engagement rate will be increased. Otherwise, it would help if you increased, you may buy  followers for TikTok for your videos. 

2. Analyze Your Followers Growth

A massive amount of followers count is excellent for brand reliability. Make sure that the follower count should not remain stagnant. A static follower count implies that your TikTok campaigns for marketing aren’t working.

If you have the highest number of followers growth will easily recognize your brand by the audience. Also, you will get more attention from your audience. When measuring the TikTok performance, your follower rate should be a more coherent metric to analyze your real number of followers.

3. Engagement Rate

After uploading your content, you should check the video performance. It includes the total number of likes, views, comments, shares, saves called engagement rate. Plus, it indicates how your viewers respond and how others like your content. 

A high engagement rate provides that your viewers enjoy all types of content while posting. Be concentrating on your engagement rate too. 

How to calculate the engagement rate?

Total number of likes & comments / follower count X 100 

4. Referral Traffic

Metric includes how much referral traffic you get from TikTok.

What is referral traffic? 

Apart from TikTok, the visitors click your link from the outsource such as Instagram, YouTube, and more. Most brands aim to join TikTok to build brand awareness, drive traffic to a landing page, and generate more sales. It’s entirely based on the action that they need their followers to take.

TikTok is a difficult little platform to get a referral channel because you can add a clickable link in your bio section. Plus, you can select to add URLs in your captions, but they won’t be clickable. Hence, it can be challenging to get a referral link from TikTok.

5. Hashtag Performance

Hashtags are a hero of the content because it helps to reach out your content worldwide. TikTok metric enables you to analyze the performance of the hashtags which you use in your captions.

Hashtags are an important key for a successful TikTok marketing strategy. Adding hashtags in your captions can help to improve the discoverability of your TikTok videos. Also, including trending hashtags in your content will reach your target audience, and your content will draw more attention to your videos.

Pro Tip: You should add the relevant hashtags in your TikTok content. In case you can add irrelevant tags, you can’t get the right audience and your reach.