Your social media marketing might be the most innovative in the world. Yet, this is useless if your social media customer service is subpar. Here are some ways to satisfy your social media manager and/or customer care staff while still providing exceptional service to your followers on social media.

The quality of your social customer service will determine the success of your business

And we might say it’s one of the most significant ones, right up there with the quality of your product or service. Using social media to spread awareness of your company, share interesting articles, and so on is crucial. Yet if anything goes wrong with a client encounter, it might all be for naught.

Furthermore, when you promote your goods on social media, customers will look for you there. After all, social media gave you and your consumers access to a previously unavailable interactive marketing channel.

More potential customers are within your grasp today. More importantly, though, customers have access to your brand in ways they never had before.

A win-win situation, you might say.

Problematically, many firms still use social media like they would a billboard, even when using these channels for customer care and marketing. Trying to get results through advertising and “no-reply” material distribution without really interacting with their audience and expecting to do so is a classic example of this.

And by now, everyone should know that social media doesn’t function in that way. More and more consumer-brand interactions now take place online, which makes this a crucial issue.

Why traditional customer service is dead and how social media will transform it?

Salesforce found that 57% of customers altered their brand interactions that year as a result of the epidemic. The same survey also emphasises the importance customers place on their interactions with the firm, with 80% placing it on par with product quality. Both retail customers and business-to-business ones are included here (the latter at an even greater 85%).

Now that consumers and businesses alike are on social media, it’s important to use it as a basic customer service channel alongside email and phone.

Effective social customer service: a how-to guide

Let’s take a look at some easy ways for your business to excel in social media customer service.

Find your consumers and join them

Quick responses are expected by customers. In today’s era, clients frequently turn to social media as their initial point of contact. That’s why it’s imperative that you support them whenever they need it and deliver on their expectations.

The challenge comes in figuring out how to maintain an active presence across many platforms while still providing responsive social customer care.

Integrate social media into your whole process of serving customers

All of your customer care processes may be integrated into one seamless operation if the people working on them have access to your social media interaction platform. Your staff will be able to respond to consumers more quickly, which will not only save time but also provide the impression of care and appreciation.

Ensure that your social media platforms are secure spaces for all users

What a frustrating topic. On occasion, you may see someone taking their frustrations out on their online community of choice. But, some commenters clearly take pleasure in being negative and rude to others.

Moreover, there are the trolls and bots that publish spam and improper material.

The time spent responding to these comments and mails should be better spent assisting customers with their problems. Then you sit there, removing the f-bombs and spam links one by one, by hand. And a growing number of them as your social media presence expands.

For these reasons, your social media outlets may not be the best hangout for your consumers (or your staff). Who wants to spend their days fighting spam bots and internet trolls in the marketing industry?

Thankfully, there are methods to automatically delete offensive material using keywords. While you can accomplish this independently on most social media networks, a social media engagement platform gives you a unified dashboard to manage all of your interactions with your (hopefully) grateful consumers.

Reduce distractions and put more effort into cultivating meaningful connections

Whilst we’re on the topic of saving time and making things easier, you should also consider using a social media automation service.

Moreover, several processes are amenable to automation (for use across numerous accounts):

As I indicated up above, that includes deleting spam. Protects your good name and save you the hassle of spending hours erasing it by hand (while overall making your social media accounts nicer places for everyone.)
Providing explanations for repeated inquiries. Questions like “What are your hours?”  and “How much is it?” are examples. (albeit the cost can be only a mouse click away ;)) You may set up rules for auto-moderation to provide instantaneous answers to this sort of inquiry using text you’ve already entered. (Bonus: make many variations to switch between so you don’t seem robotic.)
That can save so much time you can work on more difficult or urgent matters while you’re not leaving anybody without an answer.

According to experts, there are currently over 200 million businesses operating worldwide. There will be a total of 200 million different brands in existence because of this. While some companies have global recognition on par with Apple or Coca-Cola, others may only be known to a single individual.

It’s getting more and more difficult to establish a distinct brand identity in a world saturated with brands. The question then becomes how to build a strong social media brand. How can you succeed in the competitive world of social media marketing?

Keep reading to learn all you need to know about branding in the social media realm.

To begin, let’s define “brand”

A company’s brand is essentially its “face” in the market. It’s everything a client has ever gone through when dealing with your business.

Think of your company like a person! What, in your opinion, are the characteristics that define the character of your product or service?

• What is the name of your brand?
• How does your company present itself visually?
• Brand Promise: What Does Your Company Stand For?
• How well does the brand connect with potential customers is a key factor in brand positioning.
• How popular is this brand?

Just what does it take to make a brand successful?

The strength of your company’s brand is its greatest asset. In the long run, it pays off to invest in brand building. Having a catchy logo or tagline is great, but a solid brand also aids in

• Create brand awareness, customer loyalty, and a distinct advantage in the marketplace.
• Establish rapport with your intended readers.
• Making you an authoritative figure in your field
• To attract and keep a talented staff in today’s challenging economy

With all of these positives in mind, now is the perfect moment to launch your social media branding!

Using social media to boost brand awareness and loyalty

If you want it to be easy, you can establish a brand the simple way; if you want it to be challenging, you can do that, too.

To aid you in creating a devoted fan base for your business or yourself, I have outlined a straightforward method for doing so below. We should begin with the most basic approaches.

Establish your company’s goals, values, and brand identity.

One of the most essential things you can do for your brand when the marketing industry begins to make plans to establish brands for the next year is to give serious consideration to your strategy. A brand’s foundation rests on three pillars: its mission, its vision, and its core values.

When you figure it out, your marketing and communication efforts will flourish.

Craft the right tone and voice for your brand

In the midst of all the options for making a social media presence stand out, the brand’s voice and tone is often neglected. Yet this is not how things ought to be!

You want your brand’s voice to be consistent across all of your social media channels so that consumers will immediately identify it when they see one of your postings.

The tone you adopt should be consistent with your organization’s stated goals and objectives.

Identifying your brand’s voice for social media marketing might be challenging, but Stephanie Schwab suggests breaking it down into four distinct parts.

This formula deconstructs the human voice into its constituent parts:

• If your brand is a living, breathing person, what does it sound like to you?
• What is the overarching mood of your company?
• What lingo do you use when chatting online?
• For what reason are you using social media?
• Create a social media style guide, please. Everyone in the company who represents a brand in conversation can use this paper as a guide.

Be distinctive to improve your online reputation.

Working in social media marketing, I’ve heard this many times. A is the market leader, and they have B; thus, we must likewise acquire B as quickly as feasible because A is our main competition. This, however, ought not to be the case. Don’t copy what they’re doing. Never!

“Don’t worry about the rivals; they’ll never fund you.” Business mogul Jeff Bezos

It’s impossible to win against someone if you try to compete on the same level as them.

Maintain uniformity

Trust in the company’s name is a major factor in consumers’ purchasing decisions. After you’ve built trust with your audience, they’ll immediately recognise the worth of what you have to give.

Keep in mind, nevertheless, that it takes time to establish a trustworthy reputation for your brand. It requires a significant investment of time and effort.

It took decades for companies like Nike and Adidas to build their reputations. Each of these businesses have to maintain constant communication and experience across the following:

• The Printed Word: Printing, Signage, and Packaging
• Promoting Your Business Using A Website And The Internet
• Advertisements in social media and other content-based mediums
• Sales and client servicing

Consistency across all of these mediums is essential to establishing a solid and distinctive brand. I can’t stress the importance of consistency enough. for establishing one’s reputation favourably on the web via online social networks.

Get your name known on social media

Now that you understand this essential first step, it’s time to take your brand to the next level by expanding it throughout other social media platforms. Building a name for yourself in the social media realm requires a lot of forethought and strategy. 

Put your social media marketing skills to good use

You need to know that defining your target demographic is just half the battle; the other half is choosing the right social media platform to promote your company.

Connect with the people you’re trying to reach.

Participating in discussions and making connections with other users may greatly benefit your marketing strategy. The problem is that it often seems that no matter how hard you try, your social media audience engagement just isn’t getting the attention it deserves.

The most advanced logo detecting software now keeps an eye on Instagram, the most popular photo sharing service in the world.

To demonstrate the efficacy of the upgrade, we ran fresh research to identify six changes that can be made by businesses to increase their visibility on Instagram.

1. Obey the Person in Charge

During a two-week period, we utilised Image Insights to scan 50 million Instagram photos for the most frequently featured companies.

The top seven are as follows:

According to our research, Adidas received the most mentions on Instagram. Listed below are some reasons why:

Sponsoring activities that get a lot of people involved effectively (mainly soccer)
Marketing on Instagram through collaboration with influencers, such as Snoopdogg

Even though most companies can’t afford the budgets behind Adidas’ ads, it’s remarkable how Adidas’ engagement is so much higher than Nike’s, despite the two companies having identical budgets.

2. Employ Localized Influencers

The Instagram accounts for Chanel and Louis Vuitton are among the most successful fashion accounts.

These brands are more popular on Instagram than those of Apple, Samsung, McDonald’s, Amazon, Heineken, L’Oreal, and Walmart put together.

In working with so-called “micro-influencers,” they were able to accomplish this. These influential people have between one thousand and one hundred thousand fans:

These users have an engaged audience that are more likely to interact with the content they provide, and they can usually be hired for less than megastars.

3. Three, Customize Your Goods

The reasoning behind Starbucks’ practise of including a personalised message on each cup of coffee is up for dispute.

On the other hand, the impact on people’s willingness to interact with others is shocking.

We discovered that writers who shared photographs of their name on a Starbucks cup generated an extra 100 mentions each day.

Costa, a popular UK coffee chain, receives an average of 300 daily picture references.

The customised experience offered by Starbucks inspires customers to spread the word via social media. Its brand recognition has skyrocketed in comparison to its competitors, and it now ranks third on the list of the most photographed products.

4. Motivate the creation of content by the audience

Nutella’s Instagram presence is quite visible.

When compared to other brands in the food and drink industry, this one ranks fifth (ahead of KFC and Pepsi).

Nutella spends a tiny fraction on marketing and sponsorship compared to the other companies on this list; how do they compete?

Promote creative uses of Nutella using the brand’s own Instagram account.

In addition, Nutella has a set of rules that must be followed (see below), the most important of which is the use of the brand’s emblem in all marketing materials.

The results of this method are obvious; its exposure has increased significantly.

Not only does this inspire a number of consumers to try their own hand at imitating and sharing the ideas, but it also motivates others to do the same.

The company’s strategic approach to encouraging customer sharing has resulted in massive amounts of picture exposure for Nutella.

5. Funding = Exposure

When comparing the two leading tech companies, Google and Samsung, Apple has more photos posted about it on Instagram than both of them put together.

The astonishing thing about this is how little Apple spent on sponsorship.

The only time Apple ever sponsored anything was a brief stint with the Bayern Munich soccer team.

Samsung, on the other hand, invests over $3.3 billion annually on marketing and promotion.

The lesson here is that money isn’t everything when it comes to promoting a company. You won’t be able to compete with market leaders by relying just on financial resources.

To create something that people want to share, it’s important to work from the bottom up, from product design to delivery.

6. As a general rule of thumb, earned money is better than owned.

Earned content is more valuable than owned material when it comes to exposure.

After conducting research on the car sector, we realised this to be true.

Mercedes-Benz outperforms its competitors by a wide margin, with 49% more image mentions than BMW.

Yet, when comparing BMW with Mercedes, the success of BMW’s owned accounts is unexpected.

If we were to solely consider BMW-owned accounts, we may incorrectly think that the brand is more well-known on social media than it actually is.

Tracking earned media, though, shows that Mercedes comes out on top.

A lesson to be learned from this is to expand one’s horizons beyond one’s own owned content, as this tends to merely provide a snapshot of the whole picture. Paid advertisements and manufactured interaction can also have an impact, unlike with absolute visibility.

Nevertheless, your Instagram approach should not stop at your personal profile. It has to include interactions with influencers, users, and others (both in text and via image).

We are moving into a post-textual era, in which textual information is being phased away. Getting viral has become the next online craze. In the beginning of each marketing campaign, the first question on the mind of the marketer is always, “How can we make this campaign a viral sensation?” Successfully spreading your message to a wide audience is as simple as using video marketing or getting lucky.

Internet culture is crumbling under the weight of video marketing. More than 82 percent of all consumer internet traffic will be online videos by 2020, a rate that is 15 times greater than in 2017.

You need to prioritise video marketing among all of your other marketing efforts.
The proliferation of smartphones has led to a surge in the popularity of visual media. With the right video marketing strategy, you can climb to the top of the charts.

You may use it for everything from establishing a connection with your audience to generating brand loyalty, launching a new feature, or even just getting some positive feedback. An interesting video may be made out of any idea.

Think about how powerful a video might be if a single image is worth a thousand words.

If you can get your hands on even one minute of video content, you’ve got yourself an SEO bonanza.

In that case, let’s define “Video Marketing.”

There’s not much need to elaborate on what “Video Marketing” is. Promote your product, interact with your audience, and spread the word about it on social media with the use of video.

Including videos into your marketing strategy is a certain method to expand your audience and increase conversions.

Using both sound and visuals, video marketing packs a double-whammy punch. Creating a film that users will remember will leave a lasting impression of your brand.

We can’t dispute that the popularity of video marketing is growing. We can all predict that if given the chance, readers would prefer to watch a video version of this blog post rather than read it. Obviously, the quicker, the better.

We’ve outlined the advantages of this dominant marketing trend for your convenience.

Advantages of Using Videos in Advertising

Drive More Conversions

All videos are guaranteed to play without a hitch. It is estimated that including a video on your landing page may increase conversions by as much as 80%.

Visuals have been shown to be extremely effective in conveying information, whether it be a complex production process or a simple feature explanation. Put in the extra work to inform and interest your audience in your explainer video’s product.

Current users will also take notice of this tactic. Thus, movies often result in immediate purchases. Small Business Trends reports that 90% of customers agree that a captivating Video To Gif is useful when making a purchase decision.

We can now see clearly that even a mediocre video will bring in new viewers.

Available in a Convenient Manner

It is the year 2023, when convenience and simplicity are paramount. Marketers are in a similar position, with everyone aiming to promote content that is both useful and simple to share across all channels.

With the explosion in popularity of smartphones, distributing and advertising films is no longer a cumbersome process.

Traditional methods of advertising were ineffective since they failed to reach as many people as possible. But, with the popularity of cellphones, this problem is obsolete. In today’s world, everyone is constantly connected through their mobile devices, and the stuff that catches their eye is frequently shared.

You may reach a wide demographic with little to no financial outlay by making and sharing videos.

Engaging in a manner that is effective

Just using the term “Video” in your subject line can raise your email’s open rate by 19%. Facebook postings with videos receive the most organic reactions. Customers in the present day want assurance that a product is reliable, and a video provides that assurance.

Statista reports that 96 percent of Facebook’s users access the platform through their mobile devices. Many people today also prefer to share, like, or comment on content while watching it on their phones.

There are a variety of audiences that may benefit from marketing using video content. Potential readers are more likely to interact with your material if it is either informative or interesting to them.

Trust

Putting a face to a video is like making a direct pitch to the brain’s emotional hub. There is more power in a video and its substance than you would realise. Most of today’s top producers got their start on the video-sharing website YouTube.

Trust in a brand and lasting connections may be cultivated via the use of video, which is difficult to do through more traditional means such as writing. A video testimonial from a satisfied customer, for instance, would have a far greater impact than a simple textual one.

Whether you’re trying to explain a product or introduce a new feature, a video will do a better job of doing both. Be creative and post an original video on your site to really get people thinking.

Video Genres

Listicles

In the world of blogging, a listicle is a popular kind of content, and roundup videos are becoming increasingly common. Videos like this often compile existing footage or stills from the location into a slideshow format.

A listicle is a brief piece of writing that provides the reader with a number of alternatives.

Brand Recognition

Your brand awareness film may be the key to getting consumers to see your product as though it were their own. Your brand’s beliefs, mission, and audience’s emotions are all represented in this video.

Brand awareness videos may be used to demonstrate what makes your invention stand out from the competition and to inspire viewers to become loyal customers.

BTS

Those who are truly committed to a brand will seek out any and all information available. If they see any indication of the team’s success and advancement behind the flag, they may be encouraged to join. Use these to strike up a conversation and introduce yourself to the user.

Starting a new idea for traditional short video, this format also gets equal interest in the film business.

TikTok is a phenomenon, a stage for the stars.

If I’m being completely honest, I like nothing more than spending hours on YouTube laughing at random clips. Moreover, I am rather pleased by the abundance of fresh and innovative video concepts from major brands and producers that can be found on the site. The TikTok artists that keep coming up on my phone screen may, at some point, have an impact on me.

The Top 8 Ideas for New Videos on TikTok

There are so many videos available that it might be challenging to find original content to share. Here are the top eight ideas for your next TikTok video.
These suggestions can help you come up with material that will engage your audience and get them laughing, smiling, and who knows? maybe even learning something new.

Videos Documenting a Typical Day

Have you ever wished you could experience life through the perspective of another person? To live in their shoes and do what they do on a daily basis? To put it simply, you can now. Because of the proliferation of videos and the ease with which they may be made, “day in the life” videos are simpler to make than they have ever been. Take your viewers along with you as you go about your day by sharing personal vlog material and giving them a glimpse into your world.
Play around with Dance Offs

Feel the need to get your groove on?

Dance challenges posted to TikTok, such as the Renegade and the Toosie Slide, have gone viral. You may expect a large audience response to this idea, making it a top-tier TikTok video concept. There is no shortage of creative methods to show off your moves and impress your pals. The perfect tunes and a few easy moves can turn any situation into a dance-off.

Videos with Lip Syncing

Ready to enter the lip sync competition? If you want to do it, TikTok is the app to use. Make your lip sync videos stand out from the crowd with its simple editing tools and fun effects. Many have been getting their lip syncing on, both to well-known songs and to sequences from classic films. The success of your lip-sync videos can be influenced by a number of factors, including the song you use and the filter you apply to it.

Use Real World Examples to Demonstrate Goods

The old adage goes, “Seeing is believing,” and I’m sure you’ve heard that before. Well, in the realm of social media marketing, especially on platforms like TikTok, appearances are key. This is one of the best TikTok video ideas for brands, and it explains why so many companies are shifting their focus to the platform. Customers will be more likely to buy your product if you demonstrate its usefulness to them in action. Seeing your product in action, either through a live demonstration or a tutorial, is a great approach to get people interested in your product in a fun and engaging way.

Do a TikTok Challenge that’s been trending

The best ideas for your next TikTok video are right here. Each user can find a unique set of challenges to complete on the site. Yet, not all challenges have the same potential for virality. Here are the top four TikTok challenges you can consider posting to your profile this month, whether you want to show off your dance talents or culinary prowess.

Provide Quick Guides

It’s easy to feel stuck for inspiration when it comes to content creation. On the other hand, have you thought of making TikTok tutorials? You can both entertain and educate your viewers with these kind of films.

There are several possible approaches to making instructional videos, whether you’re showing people how to cook a dish, put together an outfit, or complete a mundane household chore. Make tutorials that are interesting and useful, and your audience will watch them again and over again.

TV Shows About Creating Art

Whether you’re an established artist or just starting out, arts and crafts films are a fun way to showcase your talents and encourage artistic expression on TikTok. You may find a wide variety of creative content on TikTok, from do-it-yourself tasks to arts and crafts like papermaking, painting, and sculpture. Then upload some DIY project videos to TikTok. You can make anything to impress your audience using the platform’s user-friendly design and plethora of entertaining features.

See some duet videos

Making duet videos with other users is a fun way to showcase your talents and connect with the community on TikTok. An introduction to duet videos for those who are new to TikTok. Two videos are played simultaneously in a Duet Video. The first video is a snippet from the source video, while the second is a response to or commentary on the first. It’s a great approach to have some laughs with your intended audience while also letting your imagination run wild.

Concluding Remarks

TikTok videos are fun to watch and offer a creative outlet. Discovering what works for you and developing it into something useful and original is the key. The actual key to extending your reach and building an authentic following on TikTok is generating something that engages the audience, whether it be a game, a funny story, or instructional information. Use this list of 30 ideas for viral TikTok videos as a springboard to produce interesting videos in 2019 and beyond, increasing the likelihood that viewers will become dedicated followers.

With the proper Instagram DM communication strategy, businesses may reap several benefits in areas such as community management and customer service.

Now that Instagram has a Messenger API, direct messages can serve as a vital hub for direct and efficient customer service.

This article will teach you all you need to know about Instagram direct messages.

Learn What Instagram Direct Messages Mean

While direct messages on Instagram can be useful for building relationships and exchanging information, they are often overlooked. But, it has the potential to build long-term brand value, which in turn attracts additional customers.

Brands may make an impression via consistent communication and smart social media marketing.

The following are the most important aspects of the Instagram DM meaning that you need to be aware of:

Perspectives on Instagram Direct Messages

Direct messages on Instagram allow companies to have one-on-one conversations with their customers. It’s a one-on-one messaging service that facilitates online communication between businesses and their customers or fans.

Direct marketing via DMs is ideal for resolving issues and providing superior service to existing customers and may also be used to attract new ones. Direct messages on Instagram might be your company’s best kept sales secret.

Messages Sent Using Text

Get in touch with other companies or influencers, or respond to customers who have shown interest in your product.

Instagram direct messages (DMs) may be pre-written and archived for rapid reference when addressing consumer concerns. Incredible success in increasing sales is achieved with this method because of the positive impact on customer satisfaction that results from prompt responses to their inquiries.

Pictures & Movies

Use of photos is supported in Instagram Direct Messages. Provide useful pictures because people are more likely to look at and interact with information that includes useful pictures.

Instant Messages can play videos. Make tutorials, guides, and best-practice guides for a product’s use. Send short, engaging films to your followers over Direct Message to provide a tour of your company and its products. Direct messages also allow for the sharing of video posts from the feed.

The use of Symbolic Visual Language (SVG) such as Emoji and GIF

Using emojis is an easy way to provide a face to your company. When used properly, GIFs and emojis may establish the brand’s voice and leave a lasting impression. It’s true that material like this may assist solidify your brand’s connection to its audience and bring in repeat business.

Instagram Direct Messages: A Commercial Strategy for Brand Development

Effective two-way contact with clients is essential when building a brand. Customers themselves are the finest source of information about what they want and need.

Gaining the most promising prospects for future sales requires a well-thought-out strategy of contact via DM.

Knowing how to direct message on Instagram may help your company stand out from the competition and build strong brand recognition. It brings in potential customers and aids in the development of efficient one-on-one support.

The specifics of how direct messages (DMs) might aid in brand development are outlined in the following sections.

Develop Mutually Beneficial Relationships

Since Instagram is so heavily reliant on its user base, maintaining an open line of contact with your fan base is crucial if you want your business to be taken seriously. If your fan base thinks you care about them, they’ll stick with your product.

Direct messages on Instagram are a great tool for businesses to maintain genuine interactions with their customers and followers.

You may build a meaningful communication channel with your present or future followers on Instagram DM, allowing them to progressively enter your marketing funnel as they become more engaged with your company.

Send a direct message of gratitude to Instagram users who mention or tag your company and to those who post personal tales about their passions, hobbies, or new endeavours.

That demonstrates your appreciation for them. If your followers comment on your Instagram stories or reels, answer them privately.

Appreciate Loyal Customers

Create a feeling of community amongst your followers and potential customers to boost your brand’s image and popularity.

Your brand’s Instagram community will flourish if you actively engage with and value your followers. Communicate with your audience and possible buyers to grow your brand’s reputation and popularity.

Direct messages on Instagram are a great method to show clients that you appreciate their loyalty to your company.

As part of your brand’s customer service effort, you may be answering questions or expressing gratitude to customers.

Make sure the stuff you’re sending them is useful and informative. Communication is beneficial. But, it is equally important to listen to them carefully.

Support Improvements for Customers

Instagram has become an important channel for customers to communicate with their favourite businesses and receive assistance, product support, and product use case insights.

Any complaints or suggestions from your customers should be addressed in a one-on-one situation, preferably via private chat.

As a result, you won’t have to worry as much about losing current clients or making a bad impression with new ones.

In addition to boosting revenue and lead generation, providing prompt customer service also helps build a solid brand name.

Direct messages let you solve client problems rapidly and efficiently, while also making a positive impression for your company.

Use DM to employ a variety of material types, like photos, videos, and voice notes, while interacting with customers.

Develop Professional Links

Establish and expand your network with direct messages on Instagram.

Using influential people to spread the word about your brand and increase sales is a winning strategy.

With Instagram’s help, we’ve learned a bit about the importance of sharing product-related content at at the right moment.

When it comes to reaching out to influential people, email can often get lost in the shuffle when their contact information is listed on their profile bio. Hence, reach out to them using Instagram Direct Message to establish a solid foundation for future collaboration.

Influencers’ Instagram accounts are often the most engaging part of their brand, and they may advise you on the best time and place to promote your product to their followers.

It’s no secret that Instagram is a fantastic social media platform for many users.
As an illustration, this is perfect for artists, models, and cat owners who want the world to know how adorable their pet is.

If a company’s goal is to increase sales and client base, does this social media platform warrant investment?
No doubt about it.
If, and only if, you carry it out correctly.

I’m Nathan Chan, the founder and publisher of Foundr Magazine, a bootstrapped startup that owes a great deal of its rapid success to the Instagram tactics I’ll be sharing with you in the following paragraphs. In the following several minutes, I’ll demonstrate the proper use of Instagram to expand your enterprise.
You’ll…

• Find out how to make the most of your Instagram presence and create engaging material that will keep your followers coming back for more.
• You’ll get more eyes on your website and more customers as you go.
• Finally, you’ll learn about a few resources that can help you track your progress and make adjustments as necessary to maintain a steady increase in monthly followership and revenue.

I’ll get into the specifics in a minute, but first I should provide a broad picture of what you’re going to discover. As a quick recap, the three pillars of this Instagram marketing strategy are as follows:

• Raise your brand’s visibility by attracting more Instagram users by promoting content created by your target audience and other influential users.
• Use Lead Magnets and Instagram Stories to Draw Customers to Your Site
• Boost your sales with stirring content and a persuasive call to action (CTA).

  You need to capture people’s attention (create engagement) before you can present them a relevant offer they’ll adore, and those are the three stages of marketing (generate conversions).
Now that you know the big picture, let’s go into the specifics of how you can implement each step to see your own business flourish through savvy Instagram marketing.

Increase Your Instagram Followings First

Getting more Instagram followers is Step 1 since you can’t do much of anything on the platform without them.

In a nutshell, the more people who follow you, the greater the chance that one of your posts may be seen by someone who might become a client.
Every single devotee has their own unique strengths and weaknesses. It’s important that your brand new customers be interested in what you have to offer.
The good news is that the two tips I’m going to provide you will help you attract more like-minded individuals who will follow you as you spread your message.

Optimal Use of Influencer Marketing

In case you haven’t heard the term “influencer marketing” before, it refers to the process of enlisting a well-known person to spread the word about your business.

Finally, let’s define an influencer.

Anyone with a sizable fanbase will do for our objectives. Everyone in the public eye qualifies, whether they’re an actress, singer, professional athlete, politician, company owner, or any other type of well-known person.
A person is influential if they have a sizable following of individuals who see them favourably and listen to what they have to say. One of the quickest methods to boost your Instagram popularity is to collaborate with someone like this.
These are some strategies for using influential people to boost your own fan base:

• In other words, you may just pay them to spread the word about your material. A compensated endorsement would be something like this.
• You don’t have to pay cash for a promotion if you have something useful to offer instead. Sending a product to a popular person in exchange for a review might pay off.
• Just request their free promotion of your material. The greatest thing to do would be to offer to share some of their stuff in exchange for them sharing yours (this is called S4S, or shout-out for shout-out)

Bear in mind that an influencer need not be someone with massive popularity and fan bases.
Reaching out to “micro-influencers” can be rather fruitful. 
And there are a few reasons why this is an excellent group to contact.
One reason is that they tend to have a greater rate of interaction with their followers than those who have a much larger following. (In general, larger crowds are less invested than smaller ones.) The cost of collaborating with micro-influencers is typically lower than that of larger influencers.
Finding and contacting micro-influencers in your field is a great place to start if you’re a new business trying to expand your audience.

Get your clients to do the heavy lifting.

Letting your consumers do the work for you by uploading user-generated content is a great approach to increase followers and purchases.
One excellent strategy for expanding your fan base is to promote user-generated material. Among other benefits, it aids in increasing credibility. It’s more credible when it comes from genuine consumers (rather than a company). In addition to generating more likes, comments, and shares, UGC also helps to attract a more engaged and vocal audience.
As such, ask your consumers to share photos of themselves on social media while using your product. This is a terrific example of “thefrankeffect,” which has the potential to receive hundreds of likes and comments if the material is truly outstanding.

You might not put much thought into picking out photos for your Instagram page. In any case, it’s only a little painting. To what extent does it draw attention, anyway?

The reality is that when people visit your Instagram page, they will initially see your profile photo. It’s how your followers will find you in their Instagram feed and it will establish your identity and brand.

A well-chosen profile image is essential for making a good impression on Instagram. You should give some thought to your Instagram profile image since it serves as a visual representation of your business and identity to your followers.

How therefore do you go about selecting an Instagram profile photo to represent your business?

Find out why your Instagram profile photo is so crucial, and how to select the best one, by reading on! All right, let’s get going.

Logo and Instagram Profile Picture

Making your brand more visible and memorable to your intended audience is the primary goal of having a beautiful Instagram presence. Most Instagram users will only associate your brand with the photos they see on your page. Because it’s the first thing people who are interested in your business see, the logo is crucial.

The Importance of a Good Instagram Profile Picture

When viewers browse your profile, they won’t immediately pay attention to your feed. Before anything else, they’ll glance at your Instagram profile and, more specifically, your profile photo.

Users only give your profile a few seconds of their time, so you need to make an impact quickly. If you want to be noticed and gain a large following on Instagram, you need devote considerable time and energy to crafting the perfect profile photo.

Your Instagram profile photo is a representation of you and your business, so choose it wisely. That said, it’s not the only benefit of having a terrific Instagram profile photo.
There are a number of reasons why the photos you upload to your Instagram page need to stand out.

Amass a Larger Fan Base

It’s crucial to leave a favourable first impression. Not only is this a major factor in the offline world, but the same holds true for the virtual one. Your Instagram profile images are the first thing a potential audience or follower will see when they visit your profile.

Improve Your Profile’s Credibility

Having a profile photo that stands out from the crowd and reflects your personality is essential for Instagram success.

Yet, people won’t believe you if your profile image doesn’t look credible.

While Instagram is mostly a visual medium, your shot needs to be well-designed to stand out from the crowd.

Maximize Public Understanding of Your Brand

Your Instagram profile should seem professional even if you’re just getting started and a new business.
Take use of Instagram’s profile photo feature by using a simple, clean image that clearly identifies you to your followers.

Will your Instagram profile image leave a long-lasting impression? To make the appropriate decision, consider the following advice.

Picture-Perfecting Tips for Instagram Profiles

If you want to stand out on Instagram, you need to put in some time and effort into selecting the perfect profile photo. Some things to bear in mind while picking an Instagram profile pic:

Put On Your Name Tag Or Company Logo

When reaching out to a target demographic, it’s best to put yourself or your brand out there. Unless you’re attempting to promote your business, your face is the best choice for your Instagram profile image.

This not only makes your profile more personable, but it also increases your credibility. Independent contractors and social media stars who work alone may attest to this. A photograph of your face shown online might help you build credibility with your target audience.

Use your company’s logo wherever possible, especially in professional settings. As your logo is the visual representation of your brand, it deserves top billing on your profile.

Size Your Instagram Profile Photo Properly

Your user icon should have the correct dimensions and file type.

When uploading a profile photo to Instagram, remember that 110 by 110 pixels (a perfect square) is ideal. But, Instagram will only show a circular version of your profile photo.

Hence, it’s important to make the most of the room. Your company emblem or profile picture should be prominently displayed. Maintaining brand awareness is essential.

Keep Your Eyes On The Brand!

Do you use Instagram for commercial purposes like advertising and selling items and services? If that’s the case, your Instagram profile images should be your company emblem.

If a user is already familiar with your logo and identity before clicking on your account, that’s great for brand awareness.

But suppose your logo ends up being too lengthy. If that’s the case, your profile picture should include an abbreviated brand name and the initials of your brand.

Nevertheless, what if you are a freelancer in a creative field like photography or social media influencership? One option for your Instagram profile image is a headshot. The first thing your listeners will learn about you will be your name.

Keep It Classic

Instagram profile images should be timeless works of art that can be enjoyed year-round.

If, for whatever reason, a user visits your profile in the middle of summer and sees a gorgeous Christmas tree as your profile photograph, they can get the impression that you aren’t actively using the site.

So, it’s important to select an image that can be enjoyed at any time of year, regardless of the season. Those images are timeless and will look great on Instagram for years to come.

Video content is the most effective way to boost profile exposure, interaction, and click-through rates on social media. These metrics at last yield fruit in the form of new leads and income. For years, marketers have been harping on its growing significance, and the numbers support their claims. Some of the most fascinating findings from eminent scientists are as follows:

• Ninety percent of consumers feel that seeing a video is helpful when making a purchase, and 64 percent say that doing so increases their likelihood of making a purchase.
• The use of a video in an email marketing campaign has the potential to raise click-through rates by 200-300%.

• Sharing videos is 1,200% more popular than sharing links or writing.
• When talking about videos, what exactly do we mean?
• In response to the question, “what is video content?” Unless you’ve been living under a rock, or in a town that shuns technology, you probably aren’t familiar with marketing lingo.

To what end do we require Video Materials?

We are aware that video content does exceptionally well and may be used on many social channels such as our websites and Facebook pages. Thus, it’s reasonable to expect that video advertising predominates on social media.

Increasing Profits through Improving Conversions

A video shot to explain the workings of your product or service could prove quite useful.

It has been shown that 95% of consumers have seen an explainer video in an effort to learn more about a product or service advertised through video marketing.

Having a ROI

78% of marketers surveyed in one study said they felt that video content increased their return on investment. In addition, the most important digital marketing strategies rely on massive amounts of data mining and analytical analysis. Videos are more than just a passing craze, as a new study has also proven. Social media companies put a lot of money into video because it has the highest return on investment.
Building Confidence

That same study found that

81% of individuals have been influenced to buy a product or service after seeing a brand’s video.
After watching a video, 69% of viewers planned to buy some sort of app or software.
These numbers suggest that consumers look forward to new videos from their favourite brands and are more likely to purchase from them because of the consistency with which they are uploaded.

How to Make Videos That Stop People in Their Tracks

Just 37% of viewers stick around until the end of the average video, according to a study. In other words, your Video needs to be completely unique and interesting if you want people to watch it all the way through and, more importantly, if you want them to take some kind of action afterward.

Sort out your motivations

Before you start recording, you need to decide what you want to accomplish most. The purpose of your video and the response you hope to elicit from viewers should inform every step of the creative process. In order to better visualise your primary objective, ask yourself the following questions:

• Just what are you hoping to accomplish?
• Is generating leads something you’re interested in doing?
• Is it important to you to promote the unique culture of your company?
• Exactly who are you writing for? Tell me, what does your ideal definition of success look like?
• To determine if your video is successful, you should use the key performance indicators (KPIs) that are most strongly correlated with your marketing objectives.

Take into account how you can help

To achieve your marketing objectives, you need to make videos that people would want to watch. Secondly, think about why your audience is reading this and create content that speaks to their needs. Next, let them in on a little secret about your business or teach them something they won’t pick up from any other source.

Tell me a story

Marketing films in today’s noisy online environment need to do more than just advertise a product; they need to tell a story. Storytelling is an effective method of reaching your target audience because it makes your brand more relatable and creates an emotional response.

Find out what interests your intended audience. Exactly what is it that makes them happy or sad? What in your narrative draws them in? Once you have identified these specific emotional cues, you can use them to craft a story that will strike a chord with your target demographic.

Methods for Spreading Videos on Social Networks

Think about the following if you’ve tried everything else and are on the edge of giving up:

Make your content better

Is there a certain location in mind where you anticipate your movie being watched by the most people? Consider if you really know for sure that the younger, more mobile audience you’re trying to reach will view the video on their phone. Then, are you prepared to make your marketing videos more accessible on mobile devices?

There are distinct differences between watching videos on a desktop computer or television and on a smartphone platform. In order to be quickly and pleasurably eaten on smaller screens, a number of factors, such as screen size, illumination, and background noise, will need to be considered.

Concluding Remarks

Making movies for social media is great since there are so many places to publish them and methods to recycle them. Just like with photos, you can cut a video clip and post it on Instagram. The decision to share and benefit from this information on social media platforms rests entirely with you.

In conclusion, I trust that you now realise that it is not hard to come up with branded video content topics and video content ideas, and to film these films using a decent video size guidance. Hence, the most crucial piece of advice here is to actually execute it. Take the first step towards implementing your ideas for video content.